TurnUp
THE VOTE
More than 4 million young people will turn 18 in 2023, with millions more becoming eligible to pre-register to vote depending on their state. Our goal is to register every newly eligible voter and pre-registrant in key states where the votes of young people can make the biggest impact in 2024. Student-led high school and college voter registration drives and relational peer-peer voter registration drives are the most effective ways to register every newly eligible voter in key states. Based on a successful pilot program in 2022, we are hiring students in 1,000 high schools and 150 colleges in key counties in battleground states to conduct student-led voter registration drives. We are also hiring students from 1,000 high schools and 150 colleges to personally contact each eligible student reminding them to register to vote. This initiative was successful in 2022 at motivating both youth voter registration and turnout.
189,319 relational text messages sent by TurnUp interns and volunteers reminding their friends and high school and college campus communities to register and vote, request their ballot, or vote.
54,387 conversations about the election held in person on HBCU and state college campuses by 312 on-campus youth organizers.
28,002 registered to vote via relational organizing and on campus registration programs.
17,903 low propensity young voters relationally contacted by 152 of their friends reminding them to vote in the Georgia runoff. Studies show a 3-5% impact on turnout.
15,829 pieces of literature reminding students to vote distributed to young voters in Georgia.
15,000 volunteers and 4,000 interns mobilized to do relational organizing and/or voter registration drives, including 312 students organizing on campuses such as Spelman, Morehouse, Clark Atlanta, Georgia State, University of Georgia, and Georgia Tech during the Georgia Runoffs.
11,600 voting information stickers distributed to young people in Atlanta via our partnership with local businesses.
Pizza and ice cream were placed near the polls at campuses like GSU, Morehouse and Georgia Tech to encourage students to stay in line and vote.
