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About Us

WHO WE ARE

TurnUp is a 501(c)(3) non-profit organization and mobile app that comprises the largest youth-led voter registration and turnout initiative. We’re on a mission to strengthen democracy by increasing high-impact youth civic action and closing the gap between young people who want to take civic action and those who take action.

 

TurnUp includes four integrated programs to increase youth voter registration and turnout: physical registration and turnout drives; relational registration and turnout drives; grassroots organizing; and digital campaigns. Forbes recognized TurnUp as the #1 standout tech non-profit organization.

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We are the largest and fastest-growing coalition of youth turnout advocates, powered by a diverse team of over 5,000 youth organizers, 20,000+ young volunteers, hundreds of partner organizations, and thousands of individual donors from every corner of the Country. Since 2019, we’ve helped to register 250,000 young voters, text 20 million young voters, talk to 750,000 young voters on the phone, and reach 80 million impressions of our ads making it easy to register and vote. We’ve graduated 7,000+ young people from our many months-long training program who contributed 39,000 volunteer hours registering and mobilizing new young voters. In 2023, TurnUp pioneered a student-led paid high school and community college voter registration program and conducted physical voter registration drives at 1,000 key high schools and 100 key community colleges, registering over 50,000 students to vote. 

The generational makeup of the United States is shifting dramatically. In 2024, Millennials and Gen Z account for almost 45% of the electorate. TurnUp organized the largest youth-led voter registration and turnout operation in 2020, and 2022, both Georgia runoff elections, and the 2023 elections, according to publicly available data. Turnout increased by 10 points among 18-29-year-olds in 2020. 2022 saw the second-highest youth midterm voter turnout in history with particularly high turnout in key battleground states. There are 53 million voters under 30 who are eligible to vote in 2024 and TurnUp’s proven programs will turn them out to vote. 

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More than 70% of young voters who are registered to vote have voted in every presidential election since 2000. However, only 30% of 18-year-olds are registered to vote. However, 4 million young people turn 18 in 2024, so registering them will be key to the 2024 elections. In 2020, for example, 86% of registered young people voted. Our goal is to register as many young people as possible utilizing our proven grassroots and digital registration strategies.

We have an ambitious plan to register 200,000 new voters at 2,000 target high schools, 300 target community colleges, and online, in 2024. We also plan to scale our successful relational voter registration and turnout campaigns and continue to remind young people to vote on Snapchat, Instagram, and TikTok through advertising and influencers. 

All of our work is focused on targeting the key swing states where youth can make the biggest impact: Arizona, Florida, Georgia, Michigan, Montana, Nevada, North Carolina, Ohio, Pennsylvania, Texas, and Wisconsin.

Young people have shown us that with support from TurnUp's programs, they will show up in droves and be the energetic changemakers that our democracy needs.

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