Reaching young people where they are, on the internet, has proven to be an extremely effective strategy toward increasing voter registration and turnout. Young people want to register and vote and we make it easy for them. Over 90% of young people are using online social media platforms like Snapchat, TikTok and Instagram every day. We are activating them with our tried-and-true, tested and proven strategies to enable them to register and vote. We are mobilizing them to register and vote using wide-reaching and cost-effective paid advertising on Snapchat, TikTok, Instagram, and other social networks; utilizing strategic social media influencers + micro-influencers; hosting giveaways and scholarships with celebrity partners; and deploying innovative new tools.
OUR WORK INCLUDES:
80,130,357 impressions of our Snapchat, Instagram, Google, Facebook, Twitter, and TikTok ads and influencer campaigns that reminded young people to register to vote, request their ballot, vote early or vote on Election Day and enabled them to find their polling location.
Reached every young woman and young voter of color in Georgia 8 times in 2021 and 15 times in 2022.
Reached every young woman and young voter of color in Georgia 3 times.
498,387 young people used a tool that we supported enabling them to learn whether their friends voted in previous elections.
497,193 young voters checked their voter registration via digital advertising and a suite of giveaways that we supported.
301,702 connected to a voter registration form, a ballot request form, or the location of their polling station.
181,302 young voters registered to vote via digital advertising and a suite of giveaways that we supported.
64,309 young people re-registered to vote using our tool to determine whether their vote would make a bigger difference in their home state.
62,305 young people re-registered to vote using our tool to determine whether their vote would make a bigger difference in their home state.
25,102 individual active app users and hundreds of partners using our app to engage young activists.
7,000+ hours of volunteer shifts powered by the TurnUp mobile app.
Registering Young voters online this year in Arizona, Florida, Georgia, Michigan, Montana, Nevada, North Carolina, Ohio, Pennsylvania, Texas, and Wisconsin.