TurnUp
DIGITAL CAMPAIGNS
Reaching young people where they are, on the Internet, has proven to be an extremely effective strategy toward increasing voter registration and turnout. Young people want to register and vote and we make it easy for them to do so. Over 90% of young people are using online social media platforms like Snapchat, TikTok and Instagram every day. We are mobilizing them to register and vote using wide-reaching and cost-effective paid advertising on Snapchat, TikTok, Instagram, and other social networks; utilizing strategic social media influencers + micro-influencers; hosting incentive-based giveaways with celebrity partners; and deploying new tools.
OUR ACCOMPLISHMENTS
80,130,357 impressions of our Snapchat, Instagram, Google, Facebook, Twitter, and TikTok ads and influencer campaigns that reminded young people to register to vote, request their ballot, vote early or vote on Election Day and enabled them to find their polling location.
We reached every young woman and young voter of color in Georgia 8 times in 2021 and 15 times in 2022.
We reached every young woman voter in battleground states 3 times in 2022.
498,387 young people used a tool that we supported enabling them to learn whether their friends voted in previous elections.
497,193 young voters checked their voter registration via digital advertising and a suite of giveaways that we supported.
301,702 young voters connected to a voter registration form, a ballot request form, or the location of their polling station.
181,302 young people registered to vote via digital advertising and giveaways powered by our app.
64,309 connections between activists powered by our app.
62,305 young people used our tool to determine whether their vote would make a bigger difference in their home state, or the state in which they attend college.
25,309 individual active app users and hundreds of partners using our app to engage young activists.
7,000+ hours of volunteer shifts powered the TurnUp mobile app.
Registering young voters online this year in Arizona, Florida, Georgia, Iowa, Michigan, Montana, Nevada, North Carolina, Ohio, Pennsylvania, Texas, West Virginia, and Wisconsin.