Reaching young people where they are, on the internet, has proven to be an extremely effective strategy toward increasing voter turnout and registration. Young people want to register and vote and we make it easy for them. Over 90% of young people are using online social media platforms like Snapchat, TikTok and Instagram every day. We are activating them with our tried-and-true, tested and proven strategies to enable them to register and vote. We are mobilizing them to register and vote using wide-reaching and cost-effective paid advertising on Snapchat, TikTok, Instagram, and other emerging platforms, targeting strategic social media micro- influencers, and hosting massive giveaways with celebrity partners.
Over 39 million (24,024,306) impressions of our Snapchat and Spotify ads with information about how and where to vote, reached each young Georgian 8 times
Provided voter registration and election information to over 25 million young voters in key states, including 1 million in Pennsylvania alone, a state we targeted heavily
120,167 young Georgians clicked on our ads to request their ballot or find their voting location
46,497 young Georgians clicked on our ads to register to vote. Our data suggests that around 3-5% of the youth registered immediately, and many more registered in time to participate
Developed an innovative tool that helped register 63,000 college students to vote by helping them understand where their vote would have the biggest impact (their home or college state)
Based on a successful giveaway which registered 40,000 voters in 2020, worked with celebrities in the Fall of 2022 to promote a giveaway of a car to a young person that registers to vote