TurnUp
DIGITAL CAMPAIGNS
Reaching young people where they are, on the Internet, has enabled TurnUp to register and turnout more than 228,000 young people to vote since 2019 through digital channels. Young people want to register and vote and we make it easy for them to do so. 90% of young people are using online social media platforms like Snapchat, TikTok, and Instagram every day. We are mobilizing them to register and vote using wide-reaching and cost-effective methods including: paid advertising on Snapchat, TikTok, Instagram, and other social networks; strategic social media influencers and micro-influencers; and innovative tools. TurnUp has also identified, funded, and helped to develop a number of promising digital civic innovation projects and tools which have contributed to our success.
OUR ACCOMPLISHMENTS
228,000 young people registered to vote via TurnUp's digital programs.
140 million impressions of our social media ads and influencer/micro-influencer campaigns that reminded young people to register to vote, request their ballot, vote early or vote on Election Day, and enabled them to find their polling location.
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500,000 young people used a tool enabling them to learn whether their friends voted in previous elections.
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500,000 young people checked their voter registration status.
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481,000 young voters connected to a voter registration form, a ballot request form, or the location of their polling station.
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75,000 connections between activists powered by our app.
62,000 young people used a tool to determine whether their vote would make a bigger difference in their home state, or the state in which they attend college.
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34,000 individual active app users and hundreds of partners using our app to engage young activists.
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15,000+ hours of volunteer shifts were enabled by the TurnUp mobile app.